Compete like a tech-enabled lender
Instant pricing. More deal flow. Built-in fraud protection. Lasso gives private lenders the infrastructure to grow without adding headcount.
INSTANT PRICING
Your pricing — delivered in seconds.
✗ Ingests your guidelines, however complex or bespoke
✗ Delivers instant quotes to brokers and borrowers
✗ Works internally for your team or externally across channels
DISTRIBUTION
Get in front of brokers who are ready to close.
Your lending programs, surfaced to active brokers on Lasso's marketplace — matched to deals that actually fit your guidelines.
✗ Active broker network sourcing deals daily
✗ Matched based on your exact guidelines — no junk submissions
✗ Automatic deal status updates — no chasing, no phone tag
FRAUD PROTECTION
Stop bad actors before they cost you
Flag suspicious borrowers, tampered documents, and known bad actors — automatically, at the point of inquiry.
✗ Cross-industry bad actor identification
✗ AI document analysis — tampering, inconsistencies, anomalies
✗ Flags surfaced before a deal reaches your desk
What lenders ask us first
What's your pricing?
Lasso has two tiers for lenders.
Marketplace (free to start): Receive matched deals from our broker network. We charge a small fee based on the number of closed loans — no setup fee, no monthly cost.
Pricing API ($10k setup + $5k/month): We turn your underwriting into an API that delivers instant quotes across Lasso and our partner channels. Built for lenders ready to compete on speed.
To learn more, schedule a demo and we'll walk you through both.
How does Lasso compare to getting deals from my existing broker network?
Lasso brokers submit cleaner, more complete deal packages because the platform guides them through your specific requirements. You'll also get automatic deal status updates — no more chasing brokers for answers.
What data security measures do you have in place?
We take data security seriously, especially given the sensitive nature of the information on our platform — including broker deals, borrower personal information (SSNs, dates of birth, addresses, and other identifying documents), and all associated financial data.
- All data is encrypted in transit (HTTPS/TLS) and at rest.
- Each broker's data is fully isolated — no one outside your team can access your deals or borrower information.
- Access to the platform is protected by secure authentication and role-based permissions.
- We restrict internal access to production systems and follow least-privilege access controls.
- Regular backups are performed to ensure your data is protected.
- You retain full ownership of your data.
If you’d like to discuss anything specific, we’re happy to walk through it. We understand that all data on the platform — from deal details to borrower personal information — is highly confidential, and the platform was designed with that in mind.
How do I get started?
Contact us to set up your lender profile and we'll have you live within 48 hours.
You can reach us at contact@lassomoney.com or 332-233-7170.