Lasso Privacy Policy
Effective Date: Nov 2, 2025
Lasso (“we,” “our,” or “us”) operates an online platform that connects real estate investors (“borrowers”) with private money lenders (“lenders”) to help finance fix-and-flip and other business-purpose real estate projects. We value your privacy and are committed to protecting your personal information.
1. Information We Collect
We collect information in the following ways:
Information you provide directly
Contact details (name, email, phone number).Loan-related information (property address, project type, loan amount, etc.).Business information (company name, experience, portfolio).Any other information you choose to share via forms, email, or text.
Information collected automatically
Device and usage data (IP address, browser type, operating system).Cookies and analytics data (e.g., page visits, time on site, referral source).Interaction data from emails or advertisements (e.g., opens, clicks).
Information from third parties
If you are referred by a Lasso Deal Partner or affiliate, we may receive limited information about your referral source.If you apply for a loan, we may verify certain information with our lender partners (subject to your consent).
2. How We Use Your Information
We use your information to:Match you with qualified lenders.Facilitate communication between borrowers and lenders.Respond to inquiries and provide customer support.Improve our website, services, and marketing.Comply with legal obligations and prevent fraud.We may also anonymize and aggregate data for analytics and product development.
3. How We Share Your Information
We share information only as necessary to operate our marketplace:With lenders: When you submit loan requests, we may share your loan application details with vetted lender partners.With service providers: We use trusted third-party vendors for hosting, analytics, advertising, and communications.With affiliates: If you were referred by a Lasso Deal Partner, we may confirm that a successful referral occurred.For legal reasons: We may disclose information if required by law, subpoena, or to protect our legal rights.We do not sell personal information.
4. Cookies and Tracking
We use cookies and similar technologies to improve your experience, analyze traffic, and personalize ads. You can control cookie settings through your browser or device preferences.
5. Data Retention
We retain your data only as long as necessary to provide our services, comply with our legal obligations, or resolve disputes.
6. Your Rights
Depending on your location, you may have the right to:Access or receive a copy of your personal data.Request correction or deletion of your data.Opt out of marketing communications.Withdraw consent at any time (where applicable).To exercise your rights, email us at contact@lassoapp.com.
7. Security
We use industry-standard measures (encryption, access controls, and monitoring) to protect your information. However, no online transmission is 100% secure, so please share information responsibly.
8. Children’s Privacy
Our services are intended for business-purpose borrowers and lenders. We do not knowingly collect data from anyone under 18.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “Effective Date” above.
10. Contact Us
For questions, concerns, or data requests:
Lasso Tax, Inc.
Email: privacy@lassoapp.com
Address: 2500 Berkett Dr. Apt B Austin, TX 78745
Website: www.lassoapp.com
Effective Date: Nov 2, 2025
Lasso (“we,” “our,” or “us”) operates an online platform that connects real estate investors (“borrowers”) with private money lenders (“lenders”) to help finance fix-and-flip and other business-purpose real estate projects. We value your privacy and are committed to protecting your personal information.
1. Information We Collect
We collect information in the following ways:
Information you provide directly
Contact details (name, email, phone number).Loan-related information (property address, project type, loan amount, etc.).Business information (company name, experience, portfolio).Any other information you choose to share via forms, email, or text.
Information collected automatically
Device and usage data (IP address, browser type, operating system).Cookies and analytics data (e.g., page visits, time on site, referral source).Interaction data from emails or advertisements (e.g., opens, clicks).
Information from third parties
If you are referred by a Lasso Deal Partner or affiliate, we may receive limited information about your referral source.If you apply for a loan, we may verify certain information with our lender partners (subject to your consent).
2. How We Use Your Information
We use your information to:Match you with qualified lenders.Facilitate communication between borrowers and lenders.Respond to inquiries and provide customer support.Improve our website, services, and marketing.Comply with legal obligations and prevent fraud.We may also anonymize and aggregate data for analytics and product development.
3. How We Share Your Information
We share information only as necessary to operate our marketplace:With lenders: When you submit loan requests, we may share your loan application details with vetted lender partners.With service providers: We use trusted third-party vendors for hosting, analytics, advertising, and communications.With affiliates: If you were referred by a Lasso Deal Partner, we may confirm that a successful referral occurred.For legal reasons: We may disclose information if required by law, subpoena, or to protect our legal rights.We do not sell personal information.
4. Cookies and Tracking
We use cookies and similar technologies to improve your experience, analyze traffic, and personalize ads. You can control cookie settings through your browser or device preferences.
5. Data Retention
We retain your data only as long as necessary to provide our services, comply with our legal obligations, or resolve disputes.
6. Your Rights
Depending on your location, you may have the right to:Access or receive a copy of your personal data.Request correction or deletion of your data.Opt out of marketing communications.Withdraw consent at any time (where applicable).To exercise your rights, email us at contact@lassoapp.com.
7. Security
We use industry-standard measures (encryption, access controls, and monitoring) to protect your information. However, no online transmission is 100% secure, so please share information responsibly.
8. Children’s Privacy
Our services are intended for business-purpose borrowers and lenders. We do not knowingly collect data from anyone under 18.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “Effective Date” above.
10. Contact Us
For questions, concerns, or data requests:
Lasso Tax, Inc.
Email: privacy@lassoapp.com
Address: 2500 Berkett Dr. Apt B Austin, TX 78745
Website: www.lassoapp.com
